Our Services
Branding identity and business system, advertising, showroom design, trade show booth design, location and studio photography, color finish progams, public relations, print collateral and binder system, direct mail, website and promotional bag design, e-communications and website, product design.The Story / Summary
A supplier of high quality metal components to furniture manufacturers for nearly sixty years, Ditto Sales carved out a unique niche in a land of wood. Their reputation for quality and performance then helped launch the Versteel brand, growing from a small table manufacturer into a multi-million dollar contract furniture organization.Design has always been a core value within the Versteel organization, which led to Route 8 being brought on very early as a true partner in growing all visual communications. Starting with corporate identity and product literature, we were asked to define the user experience from beginning to end for reps, dealers, and the end user of their products. Route 8’s vast experience with the contract furniture industry make it uniquely qualified to continually evolve and grow the Versteel brand.
Today, Versteel boasts 25 different tables and chairs, exclusive manufacturing technology, a national dealer network, and loyal customer base. Several generations of product literature are now complemented with an exhaustive website and image database. Trade advertising, public relations kits, and e-communications are constantly updated to keep Versteel in touch with its customers. For the ultimate user experience, Route 8 develops and oversees completion of all Versteel showrooms and tradeshow booths, as well as all support material. A new look is created for each, reflecting a vitality and freshness as their business moves forward.
Length of Relationship
20 years.Home · Versteel Portfolio · BennieFactor · Calobrace · Environments · Lawnco
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