Our Services
Identity and business system, print collateral, newsletters, direct mail, website, portfolio design and photography, fleet graphics and uniforms, building signage.

The Story/Summary
What happens when two teenagers mowing lawns decide to make it their career? With hard work, incredible service and 33 years of client relationship building, you make a multi-million dollar lawn care and landscaping company of course. Oh, and you have to be really good too.

The only problem though was that they were the best kept secret in town. No corporate identity, no advertising, no marketing—only hand painted signs and word-of-mouth brand building. With trucks already all over the city and a great reputation, Lawnco was ready to take the next step forward and commit to developing a full-force branding program with Route 8.

A new corporate logo and tag line were developed, as well as clearly defining five main services: landscape, turf, plant care, irrigation and lighting. Collateral and iconography were then created to define these services to their potential customers. Those icons now “come to life” on their website, developed by Route 8 to reinforce their brand and services, provide updated information, and showcase a growing portfolio of Lawnco’s work.

The graphic standards program now includes print, signage, web and fleet graphics. This company-wide commitment, within an industry not known for high graphic standards, has resulted in enhanced recognition, substantial client growth and profits. Route 8 continues to assist Lawnco with portfolio photography and presentation preparation.

Length of Relationship
5 years.

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