Our Services
Identity and business system, package and gift card design, print collateral, direct mail, copywriting, website, location photography, specialty items and uniforms, building signage.

The Story/Summary
Sometimes you need to practice what you preach. In a profession where image is everything to your clients, shouldn’t you look your best too? That’s what nationally recognized plastic surgeon Dr. M. Bradley Calobrace decided when he fulfilled his dream of rebuilding his plastic surgery center from the ground up.

Prominent interior designers and architects were hired to create a warm, comfortable yet modern environment. Dr. Calobrace needed Route 8 to create an identity, launch, and visual communication system that continued this look and feel. We were asked to develop three individual brands to differentiate their core expertise: plastic surgery, breast augmentation, and medi-spa services. The consistent use of these three visually related marks would help cross-promote to their clients other services they might not realize Calobrace offered.

Implementation was vast, involving an array of design for business systems, print collateral, multi-media, websites, advertising, wayfinding, and event support. A particular challenge was the amount of branded specialty items needed, including water bottles, towels, blankets, uniforms, glasses, gift bags, totes, clip boards, badges, and many other dimensional items and wearables.

It was important to Route 8 that the marketing program support and complement the total patient experience. No matter where you are in the facility, or in the country, visual communication should be instantly recognizable and consistent, designed with warmth, confidence, and calm indicative of the expert staff of Calobrace.

We lead our clients to clarity and enhanced market visibilty by providing the highest quality creative services available. Our goal is to develop innovative visual solutions that embody the character, articulate the benefits and increase the presence of your organization or product.

Length of Relationship
2 years.

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