Our Services
Identity and business system, product packaging, retail package design, print collateral, press kit, studio photography, direct mail, website.

The Story/Summary
You open a salon and it wins “Salon of the Year.” You cut hair and you win “North American Hairdresser of the Year.” Ahhhhhhhhhhh. Life is good. You could relax a while...or you launch your own product line. After several unsuccessful attempts to find a creative group that could deliver the level of design needed to compete in the high-end business of professional salon products, BennieFactor contacted Route 8 to develop their brand identity and product packaging. As three products have expanded into nineteen, Route 8 continues to provide support with new packaging, display, and marketing materials as they are needed. And what hair care product line would be complete without a version just for men? Route 8 was entrusted with creating a brand and packaging system that would let Gage for Men define itself within a crowded market.

National recognition and a desire to teach has also led BennieFactor to develop its own unique continuing education series. Classes and support for up-and-coming stylists are all part of the corporate vision, with Route 8 providing the means to get the word out.

This ambitious vision is now all brought together at their website. As BennieFactor has grown, Route 8 has upped the ante as well, developing a compelling and comprehensive website that delivers that vision to the world.

Length of Relationship
8 years.

Home · BennieFactor Portfolio · Calobrace · Environments · Lawnco · Versteel

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